Thursday 19 March 2009

Corporate Gift Giving Ideas

Christmas and New Years are wonderful opportunities for business owners to express their gratitude to clients and associates. Business gifts are given to customers, employees and clients for thanks, to develop business and to recognize performance. It is also a chance to make clients and business associates feel special.

Ideas For Corporate Holiday Gifts

The first and probably the most important step is to decide who gifts should be sent to. If you have the funds to give gifts to all your customers, by all means, do so. However, unless you are an extremely large company with ample funds and you're like the rest of us, only give gifts to:

  1. Your most valuable customers
  2. Customers who regularly refer others to you
  3. Good customers you know well

A Gift Solution For Every Budget:

There are no rules written in concrete when it comes to giving gifts, but it would be in your best
interest to:
  1. Present a professional image.
  2. Include a greeting card or hand-written note
  3. Wrap the gift
  4. Present the gift in person, if possible.
Fortunately, there is a business gift solution for every budget, from modest, promotional products to more expensive offerings. Current favorites include golf-related items (balls, tees, putters), apparel such as jackets, golf gifts and T-shirts or fleece wear (especially appreciated during the cold winter months!) as well as traditional gifts such as mugs, pens and frames. Customizing any of these gift items with your company name and logo is a perfectly acceptable practice and a great way to create brand awareness.

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